Global teams. Inspired teammates. Challenges craving creative solutions. Those were the few constants across my 10 years at BCG, where I had the privilege of working across a range of functions, each requiring a fresh skillset. See a sample of some of my favorite projects, & learn more about each role at the link below:
BRANDING x DESIGN
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Architecture & Positioning
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Asset Management
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Design-at-Scale
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Design Systems & Guides
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End-to-End Branding
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Marketing Collaterals
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Messaging & Visual Identity
COMMUNICATIONS
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Cross-channel Campaigns
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Decks & Presentations
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Implementation & Change Mgmt
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Internal Communications
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Learning & Development
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Project, Stakeholder, Knowledge Mgmt
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Strategy & Data Reports
DIGITAL STRATEGY
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Agile & Lean Project Management
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CMS, CRM Systems
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Data & Reporting
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Operations Management
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Product Road Mapping
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User-Centered Web Design
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Wireframing
MARKETING
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Audience Segmentation & Activation: Alumni, Client, Internal, Recruit, etc
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Business Development & ROI
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Competitive Analysis
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KPI Development & Tracking
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Market Research, A/B & User Testing
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Survey Design
Owning annual flagship global event series, growing the event's local footprint by 50% & attendance by 100%+
Helping operationalize & scale the global marketing function from its inception
Formalizing design systems & naming conventions underpinning firm-wide brand architecture initiative...
...culminating in a full re-brand & rollout of new visual identity, logo included
I leverage software suites & web tools to create, scale, track & evolve teams, projects & programs:
PLATFORMS + TOOLS
AUTOMATING THE ROUTINE, HUMANIZING THE EXTRAORDINARY
Honor's Program
& Dean's List
Contributor,
Huntington News
Boston, MA
2011 - 2016
BA, COMMUNICATIONS
MAGNA CUM LAUDE
EDUCATION
TRAINING GROUNDS AT
NORTHEASTERN UNIVERSITY
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Anna Glina (Ah-nah Glee-nah) here. I'm a creative brand strategist & digital marketing leader who makes brands, products & teams work.
Get to know me ⤵ & let's connect to collaborate on something great!
