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ANNA GLINA

Anna Glina (Ah-nah Glee-nah) here. I'm a creative brand strategist & digital marketing leader who makes brands, products & teams work.

Get to know me ⤵ & let's connect to collaborate on something great!

With a background in communication & media sciences & over a decade of experience leading cross-functional global teams, I blend design principles with storytelling, underpinned by a drive towards scalability:

BRANDING x DESIGN

  • Architecture & Positioning

  • Asset Management 

  • Design-at-Scale

  • Design Systems & Guides

  • End-to-End Branding

  • Marketing Collaterals  

  • Messaging & Visual Identity

COMMUNICATIONS

  • Cross-channel Campaigns

  • Decks & Presentations

  • Implementation & Change Mgmt

  • Internal Communications

  • Learning & Development

  • Project, Stakeholder, Knowledge Mgmt

  • Strategy & Data Reports

DIGITAL STRATEGY

  • Agile & Lean Project Management

  • CMS, CRM Systems

  • Data & Reporting

  • Operations Management

  • Product Road Mapping

  • User-Centered Web Design

  • Wireframing

MARKETING

  • Audience Segmentation & Activation: Alumni, Client, Internal, Recruit, etc

  • Business Development & ROI

  • Competitive Analysis

  • KPI Development & Tracking

  • Market Research, A/B & User Testing

  • Survey Design

High-stakes pursuits. Cross-functional teams spanning sales, solutions architecture & delivery. Technical narratives demanding a visual through-line. Those have been the constants since joining Pursuit Studio in Jan 2025, where proposals, pitches & high-value client conversations all come down to the same job: turn complex asks into clear, compelling strategy. See a sample of notable engagements, & learn more about the role at the link below:

Project managed pursuit resulting in our first client in the Middle East, and kicked off delivery work for milestone account

Created, centralized commercial content behind our Contact Center as a Service (CCaaS) responses, now a 50+ deliverable library feeding future CCaaS pursuits

Piloting AI-assisted content workflows by developing copilots for RFP synthesis, strategy, and review cycles...

...cutting weekly content workload from 60-80% to under 20% & reducing cross-team rework up to 50% through tighter co-bid collaboration

Global teams. Inspired teammates. Challenges craving creative solutions. Those were the few constants across my 10 years at BCG, where I had the privilege of working across a range of functions, each requiring a fresh skillset. See a sample of some of my favorite projects, & learn more about each role at the link below:

Owning annual flagship global event series, growing the event's local footprint by 50% & attendance by 100%+

Helping operationalize & scale the global marketing function from its inception

Formalizing design systems & naming conventions underpinning firm-wide brand architecture initiative...

...culminating in a full re-brand & rollout of new visual identity, logo included

I leverage software suites & web tools to create, scale, track & evolve teams, projects & programs: 

PLATFORMS + TOOLS

AUTOMATING THE ROUTINE, HUMANIZING THE EXTRAORDINARY
Microsoft Office Suite: Powerpoint, Excel, Outlook, Word, OneNote, SharePoint, Teams
G Suite Google Gmail Calendar, Drive, Sheets, Slides.png
Adobe Creative Suites CC Photoshop Illustrator InDesign Acrobat Pro.png
iWork Suite Pages Keynote Numbers Apple Mac
SFMC Salesforce Marketing Cloud.png
Marketo an Adobe Company.png
Figma.png
Sketch
Trello.png
Slack.png
Business Intelligence Analytics
Miro.png

EDUCATION

NORTHEASTERN UNIVERSITY

Honor's Program

& Dean's List

Contributor, 

Huntington News

Boston, MA
2011 - 2016

BA, COMMUNICATIONS
MAGNA CUM LAUDE

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FUTURE COLLABORATION?

LET'S WORK TOGETHER - GET IN TOUCH TODAY!
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